



Client Coleman E. Adler & Sons
Project Adler’s Ladies Lifestyle Ad Series
Role Art Director, Production Artist
Objective Adler’s wanted a series of ads portraying a classic beauty enjoying an upscale lifestyle.
Comments The model was shot in b/w and then brought to life with subtle colors. The ad series emphasized Adler’s reputation as the place to go for quality jewelry in New Orleans.
Agency: Hoffman Miller Advertising






Client Hotard Coaches Inc.
Project LA Swift (Emergency Bus Service) Visual Identity & Collateral
1. Logo 2. Website 3. Ad 4. Signage 5. B to B Post Card 6. Billboard
Role Art Director, Production Artist, Copy
Objective Stress the convenience, comfort, and value of LA Swift.
Comments The LA Swift Service began as a post-Katrina recovery effort, providing transportation for workers and citizens between Baton Rouge and New Orleans. The service has been very successful, providing more than 615,000+ passenger trips.
Agency: Hoffman Miller Advertising






Client Southern Audio Services, Inc.
Project Bazooka (Vehicle & Home Audio) Visual Identity Facelift
1-3. Audio Product Guide 4-6. E-commerce Website Reskin
Role Art Director, Production Artist, Copy
Objective Direct the pieces towards those looking for quality car audio solutions, not just something that will shake the hubcaps off their car. Draw in a broader audience (ones less knowledgeable about audio) with digestible tidbits of info that stress the importance of bass and why they should choose Bazooka over competing brands.
Agency: Hoffman Miller Advertising






Client Coleman E. Adler & Sons
Project Adler’s Product Catalog & Collateral (76 pgs)
Role Art Director, Production Artist, Illustrator (Digital)
Objective Unify assortment of products, steer away from hodge-podge look of previous catalogs. Apply graphics to various collateral.
Comments For the first time, in the catalogs 10 yr + history, a grid was applied. A more legible and flexible font was also used.
Agency: Hoffman Miller Advertising






Client Herman, Herman, Katz & Cotlar, L.L.P. (Law Firm)
Project Brand Design Facelift
1. Logo (Debossed FDL) 2. Stationary Package (Crane’s Crest Stock) 3-4. Website
5. Folder & Brochure 6. Ad Template
Role Art Director, Production Artist
Objective Breathe new life in HHC&C’s visual identity, which was old, dated and boring. Give this established law firm a modern, yet not too trendy, look. Must appeal to and embody all generations of the firm.
Agency: Hoffman Miller Advertising






Client Imperial Sugar Company
Project NatureWise Sweeteners Visual Identity & Collateral
1.-2. Packaging 3. B-to-B Website 4.-5. Sales Materials 6. Trade Show Booth
Role Art Director, Production Artist, Photographer, Stylist
Objective Design a visual identity for a new line of natural alternative sweeteners. Give it a fresh, pure, straight from nature look/feel using vibrant colors and earthy textures. Use recyclable stocks/materials for packaging and collateral.
Agency: Griffin Creative, Illustrator: Ben Garvie





Client Pan American Laboratories (Pharmaceutical Company)
Project Diatx (Folic Acid Supplement) Visual Identity & Collateral
1. Logo 2. Trade Ads 3. Direct Response Mailer 4. Postcard 5. 3-D Poster & Glasses
Role Art Director, Production Artist, Production Manager
Objective Create awareness of a new renal care supplement, Diatx, in the medical community. Communicate the importance of folic acid (main ingredient in Diatx) to doctors.
Comments P.A.L. purchased a microscopic image of folic acid and insisted that it be used in the graphics. I took one look at the image and thought “acid trip”, which greatly influenced the 3-D promotional trade show posters and overall color palate.
Agency: Hoffman Miller Advertising






Client VooDoo BBQ & Grill
Project Visual Identity Facelift
1. Retail Packaging 2. T-Shirt 3. Business Cards 4. Outdoor Advertising
5. Assorted In-Store Packaging 6. Full Page Ad (for local entertainment publications)
Role Art Director, Production Artist, Copy
Objective Unify Voodoo’s visual identity. Keep the New Orleans/VooDoo flare, but make it family oriented. Inject a little humor.
Agency: Hoffman Miller Advertising





Client Coleman E. Adler & Sons
Project Adler’s Annual Product Catalog (80 pgs)
Role Art Director, Production Artist, Illustrator (Watercolor Washes)
Objective Give the cover a retro/established look. Use Adler’s family members as models. Incorporate the launch of their redesigned web site.
Comments Colorized b/w photography was used to tie-in with that years ad campaign (see: Adler’s Ladies Lifestyle Ad Series).
Agency: Hoffman Miller Advertising




Client Aunt Sally’s Creole Pralines
Project Annual Product Catalog (12 pgs)
Role Art Director, Production Artist, Stylist
Objective Redesign/reorganize annual product catalog. Reduce clutter from third party products and redirect the spotlight on the star product—the praline. Educate the consumer about Aunt Sally’s history and how pralines are made.
Comments Roughly 50% of the products (mostly third party) from the previous catalog were removed to steer attention back to companies core products.
Agency: Hoffman Miller Advertising, Photographer: Natalie Brunet







Client Taste Buds, Inc. (Culinary Concept Company)
Project Zea’s Rotisserie & Grill Brand Design Facelift
1. Logo Update 2. Logo Usage Guide 3. Signage 3. Marinade Label Redesign 4. Catering Guide 5. Beer Label Redesign
Role Art Director, Production Artist
Objective Tie Zea’s visual identity in with the rest of the brand.
Comments I used Zea’s warm cozy restaurants interiors, slow roasted meats, and craft beers as inspiration for the textures and colors applied throughout the revised pieces.
Agency: Hoffman Miller Advertising





Client Southern Audio Services, Inc.
Project Woodees (Earphones) Visual Identity & Collateral
1. Logo 2. Packaging 3. Website 4. Sales Materials
Role Art Director, Production Artist
Objective Create a visual identity and collateral for a unique line of earphones encased in wood. Emphasize the acoustic properties of wood. Must appeal to 30+ age group, male & female.
URL www.woodees.com
Agency: Hoffman Miller Advertising
Client Gulf Coast Bank & Trust Company
Project Interest Banking Account Commercial
Role Art Director
Objective Provide the creative director with graphics, sketches, and creative input for storyboard.
Agency: Hoffman Miller Advertising





Client Quality Sales, Inc. (Food Manufacturer)
Project Cajun Blast (Grilling/Baking Product Line) Packaging Redesign
1. Logo 2. Spray Bottle Labels 3. Jar & Canister Labels
4. POP Display/Shipper 5. Old Packaging
Role Art Director, Production Artist, Illustrator (Digital), Production Manager
Objective Clear consumer confusion. Is it an industrial cleanser or food product?
Comments The spray nozzle was changed from yellow to black to give it a gourmet look. Images of grilled food were used to help visually spell what the product is. The finished result dramatically increased profits. VERY happy client!
Agency: Hoffman Miller Advertising



Client Mary Ann Casey (Real Estate Agent)
Project Le Renardeau (Residential Property Development) Brochures/Mailers
Role Graphic Artist, Production Artist
Objective Create individual brochures to aid in selling half million dollar homes.
Comments The Creole French style of the homes greatly influenced the look of the project. Due to the fact that the house were not yet presentable, water colors were commissioned. For background texture and visuals, old maps, illustrations, and tiles from the homes were used.
Agency: Zermatt Advertising
