Adler’s Ladies Lifestyle Ad Series

Client   Coleman E. Adler & Sons

Project   Adler’s Ladies Lifestyle Ad Series

Role   Art Director, Production Artist

Objective   Adler’s wanted a series of ads portraying a classic beauty enjoying an upscale lifestyle.

Comments   The model was shot in b/w and then brought to life with subtle colors. The ad series emphasized Adler’s reputation as the place to go for quality jewelry in New Orleans.

Agency: Hoffman Miller Advertising

LA Swift Visual Identity & Collateral

Client   Hotard Coaches Inc.

Project   LA Swift (Emergency Bus Service) Visual Identity & Collateral
1. Logo  2. Website  3. Ad  4. Signage  5. B to B Post Card  6. Billboard

Role   Art Director, Production Artist, Copy

Objective   Stress the convenience, comfort, and value of LA Swift.

Comments   The LA Swift Service began as a post-Katrina recovery effort, providing transportation for workers and citizens between Baton Rouge and New Orleans. The service has been very successful, providing more than 615,000+ passenger trips.

Agency: Hoffman Miller Advertising

Bazooka Visual Identity Facelift

Client   Southern Audio Services, Inc.

Project   Bazooka (Vehicle & Home Audio) Visual Identity Facelift
1-3. Audio Product Guide  4-6. E-commerce Website Reskin

Role   Art Director, Production Artist, Copy

Objective   Direct the pieces towards those looking for quality car audio solutions, not just something that will shake the hubcaps off their car. Draw in a broader audience (ones less knowledgeable about audio) with digestible tidbits of info that stress the importance of bass and why they should choose Bazooka over competing brands.

URL   www.sasbazooka.com

Agency: Hoffman Miller Advertising

Adler’s Annual Product Catalog & Collateral

Client   Coleman E. Adler & Sons

Project   Adler’s Product Catalog & Collateral (76 pgs)

Role   Art Director, Production Artist, Illustrator (Digital)

Objective   Unify assortment of products, steer away from hodge-podge look of previous catalogs. Apply graphics to various collateral.

Comments   For the first time, in the catalogs 10 yr + history, a grid was applied. A more legible and flexible font was also used.

Agency: Hoffman Miller Advertising

HHK&C Brand Design Facelift

Client   Herman, Herman, Katz & Cotlar, L.L.P. (Law Firm)

Project   Brand Design Facelift
1. Logo (Debossed FDL)  2. Stationary Package (Crane’s Crest Stock)  3-4. Website
5. Folder & Brochure  6. Ad Template

Role   Art Director, Production Artist

Objective   Breathe new life in HHC&C’s visual identity, which was old, dated and boring. Give this established law firm a modern, yet not too trendy, look. Must appeal to and embody all generations of the firm.

Agency: Hoffman Miller Advertising

NatureWise Visual Identity and Collateral

Client   Imperial Sugar Company

Project   NatureWise Sweeteners Visual Identity & Collateral
1.-2. Packaging  3. B-to-B Website  4.-5. Sales Materials  6. Trade Show Booth

Role   Art Director, Production Artist, Photographer, Stylist

Objective   Design a visual identity for a new line of natural alternative sweeteners. Give it a fresh, pure, straight from nature look/feel using vibrant colors and earthy textures. Use recyclable stocks/materials for packaging and collateral.

Agency: Griffin Creative, Illustrator: Ben Garvie

Diatx Product Visual Identity & Collateral

Client   Pan American Laboratories (Pharmaceutical Company)

Project   Diatx (Folic Acid Supplement) Visual Identity & Collateral
1. Logo  2. Trade Ads  3. Direct Response Mailer  4. Postcard  5. 3-D Poster & Glasses

Role   Art Director, Production Artist, Production Manager

Objective   Create awareness of a new renal care supplement, Diatx, in the medical community. Communicate the importance of folic acid (main ingredient in Diatx) to doctors.

Comments   P.A.L. purchased a microscopic image of folic acid and insisted that it be used in the graphics. I took one look at the image and thought “acid trip”, which greatly influenced the 3-D promotional trade show posters and overall color palate.

Agency: Hoffman Miller Advertising

VooDoo BBQ & Grill Visual Identity Facelift

Client   VooDoo BBQ & Grill

Project   Visual Identity Facelift
1. Retail Packaging  2. T-Shirt  3. Business Cards  4. Outdoor Advertising
5. Assorted In-Store Packaging  6. Full Page Ad (for local entertainment publications)

Role   Art Director, Production Artist, Copy

Objective   Unify Voodoo’s visual identity. Keep the New Orleans/VooDoo flare, but make it family oriented. Inject a little humor.

Agency: Hoffman Miller Advertising

Adler’s Annual Product Catalog

Client   Coleman E. Adler & Sons

Project   Adler’s Annual Product Catalog (80 pgs)

Role   Art Director, Production Artist, Illustrator (Watercolor Washes)

Objective   Give the cover a retro/established look. Use Adler’s family members as models. Incorporate the launch of their redesigned web site.

Comments   Colorized b/w photography was used to tie-in with that years ad campaign (see: Adler’s Ladies Lifestyle Ad Series).

Agency: Hoffman Miller Advertising

Aunt Sally’s Annual Product Catalog

Client   Aunt Sally’s Creole Pralines

Project   Annual Product Catalog (12 pgs)

Role   Art Director, Production Artist, Stylist

Objective   Redesign/reorganize annual product catalog. Reduce clutter from third party products and redirect the spotlight on the star product—the praline. Educate the consumer about Aunt Sally’s history and how pralines are made.

Comments   Roughly 50% of the products (mostly third party) from the previous catalog were removed to steer attention back to companies core products.

Agency: Hoffman Miller Advertising, Photographer: Natalie Brunet

Zea’s Rotisserie & Grill Brand Design Facelift

Client   Taste Buds, Inc. (Culinary Concept Company)

Project   Zea’s Rotisserie & Grill Brand Design Facelift

1. Logo Update  2. Logo Usage Guide  3. Signage  3. Marinade Label Redesign  4. Catering Guide  5. Beer Label Redesign

Role   Art Director, Production Artist

Objective   Tie Zea’s visual identity in with the rest of the brand.

Comments   I used Zea’s warm cozy restaurants interiors, slow roasted meats, and craft beers as inspiration for the textures and colors applied throughout the revised pieces.

Agency: Hoffman Miller Advertising

Woodees Visual Identity & Collateral

Client   Southern Audio Services, Inc.

Project   Woodees (Earphones) Visual Identity & Collateral
1. Logo  2. Packaging  3. Website  4. Sales Materials

Role   Art Director, Production Artist

Objective   Create a visual identity and collateral for a unique line of earphones encased in wood. Emphasize the acoustic properties of wood. Must appeal to 30+ age group, male & female.

URL   www.woodees.com

Agency: Hoffman Miller Advertising

GCB&T Interest Banking Account Commercial

Client Gulf Coast Bank & Trust Company

Project Interest Banking Account Commercial

Role Art Director

Objective Provide the creative director with graphics, sketches, and creative input for storyboard.

Agency: Hoffman Miller Advertising

Cajun Blast Product Line Redesign

Client   Quality Sales, Inc. (Food Manufacturer)

Project   Cajun Blast (Grilling/Baking Product Line) Packaging Redesign
1. Logo  2. Spray Bottle Labels  3. Jar & Canister Labels
4. POP Display/Shipper  5. Old Packaging

Role   Art Director, Production Artist, Illustrator (Digital), Production Manager

Objective   Clear consumer confusion. Is it an industrial cleanser or food product?

Comments   The spray nozzle was changed from yellow to black to give it a gourmet look. Images of grilled food were used to help visually spell what the product is. The finished result dramatically increased profits. VERY happy client!

Agency: Hoffman Miller Advertising

Le Renardeau Brochures/Mailers

Client   Mary Ann Casey (Real Estate Agent)

Project   Le Renardeau (Residential Property Development) Brochures/Mailers

Role   Graphic Artist, Production Artist

Objective   Create individual brochures to aid in selling half million dollar homes.

Comments   The Creole French style of the homes greatly influenced the look of the project. Due to the fact that the house were not yet presentable, water colors were commissioned. For background texture and visuals, old maps, illustrations, and tiles from the homes were used.

Agency: Zermatt Advertising